In this world, you either live in fear or live in love. Most people do the former and expect love. But not you, you avoid fear, give gratitude to the love you have, and make the most of a shitty situation. Which is why you'll love this tee from the second your hands first touch it, to the 111th time you wear it. The quality will remain the same, but that empowering feeling will grow each and every time. Fear kills, Love lives. Live on, live well. Fitos.

The Kanji on the back translates from Japanese to mean: fearless, audacity, (the attitude of a) daredevil, or daring. What you’re seeing is actually two words put together to form a very strong word. The first meaning bold, or fearless, the second meaning no match for, or unbeatable/tough.

• 100% combed and ring-spun cotton
• Fabric weight: 4.2 oz/yd² (142 g/m²)
• Pre-shrunk fabric
• Shoulder-to-shoulder taping